Honda has pledged to invest $64 billion to develop seven bespoke electric vehicles, which it plans to launch by 2030 on its way to selling only EVs and fuel-cell vehicles after 2040. However, there doesn’t seem to be a consensus within the company that there is enough demand for EVs, which is reflected in its limited selection of available battery-powered models.
This is true for Japan’s home market but also for North America, where Honda sells two vehicles (the Prologue and the Acura ZDX), both of which are made by General Motors on the Ultium platform. Whenever Honda’s top executives come out to speak about selling fully electric vehicles, it always sounds like a mixed message that, in part, reaffirms the brand’s commitment to electrification while also suggesting it’s not yet convinced this is the way.
This should be the cross that sin tax dies on. Either we kill taxes on things deciphered bad for you by government, or we tax everything bad for you as a sin. They won’t accept taxes on gas, oil, non-naturally occuring sugar in foods. Force them to recognize they are impending the freedoms of others or force them to accept they are required to play as well
