It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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ABS has been an EU legal requirement for at least ten years. It’s not generally marketed as a feature unless it’s part of a safety-stability system e.g. ESP and collision mitigation.
If these control systems are implemented skillfully you won’t know they are present on the vehicle. People think they understand how a car works right up to the point they have to make one and then go back to talking about bicycles.
