Yup, while the current iPhone 15 Pro is the only model which has 8 GB of RAM, with the regular iPhone 15 having 6 GB. All iPhone 16 models (launching next month) will still only have 8 GB according to rumors, which happens to be the bare minimum required to run Apple Intelligence.
Giving the new models only 8 GB seems a bit shortsighted and will likely mean that more complex AI models in future iOS versions won’t run on these devices. It could also mean that these devices won’t be able to keep a lot of apps ready in the background if running an AI model in-between.
16 GB is proper future-proofing on Google’s part (unless they lock new software features behind newer models anyway down the road), and Apple will likely only gradually increase memory on their devices.
Pretty much what NVIDIA is doing with their GPUs. Refusing to provide adequate future proof amount of VRAM on their cards. That’s planned obsolescence in action.
And like Apple, Nvidia has no shortage of fanboys that insist the pitiful amounts of (V)RAM is enough. The marketing sway those two companies have is incredible.
It’s a complete joke that Sapphire had an 8GB version of the R9 290X, what, 11 years ago or something? And yet Nvidia is still selling 8GB cards now, for exorbitant prices, and people lap it up.
The current GPU situation actually has me curious about AMDs upcoming Halo APU chips. They’re likely going to be pretty expensive relative to their potential GPU equivelent performance but if they work out similar to the combined price of a CPU and GPU then it might be worthwhile as they use onboard RAM as their VRAM. Probably a crazy idea but one I look forward to theory-building in spring when they release.
If you were being cynical, you could say it was planned obsolescence and that when the new ai feature set rolls out that you have to get the new phone for them.
I would say it is more so they can advertise a lower price. But then expect you to get the more expensive ones as the bare minimum is just not enough.
I think they got caught with their pants down when everybody started doing AI and they were like “hey, we have this cool VR headset”. Otherwise they would’ve at least prepared the regular iPhone 15 (6 GB) to be ready for Apple Intelligence. Every (Apple Silicon) device with 8 GB or more get Apple Intelligence, so M1 iPads from 2021 get it as well for example, even though the M1’s NPU is much weaker than some of the NPUs in unsupported devices with less RAM.
They are launching their AI (or at least everything under the “Apple Intelligence” umbrella) with iOS 18.1 which won’t even release with the launch of the new iPhones, and it’ll be US only (or at least English only) with several of the features announced at WWDC still missing/coming later and it’s unclear how they proceed in the EU.
With how polished Apples AI on mobile was at launch compared to Gemini on Android at launch were it could not even do basics like timers I suspect Apple had it in the works for far longer and it would not have been a total surprise.
Also you are describing the situation at launch for new hardware, the software will evolve every year going forward and the requirements will likely increase every year. If I am buying a flagship phone right now I want it to last at least 3 years of updates, if not 5 years. The phone has to be able to cope with what is a very basic requirement that is enough RAM.
This isn’t some NPU thing, this is just basic common sense that more RAM is better for this, something the flagship iPhones could have benefited from for a while now.
