Honda has pledged to invest $64 billion to develop seven bespoke electric vehicles, which it plans to launch by 2030 on its way to selling only EVs and fuel-cell vehicles after 2040. However, there doesn’t seem to be a consensus within the company that there is enough demand for EVs, which is reflected in its limited selection of available battery-powered models.
This is true for Japan’s home market but also for North America, where Honda sells two vehicles (the Prologue and the Acura ZDX), both of which are made by General Motors on the Ultium platform. Whenever Honda’s top executives come out to speak about selling fully electric vehicles, it always sounds like a mixed message that, in part, reaffirms the brand’s commitment to electrification while also suggesting it’s not yet convinced this is the way.
All they need to do is bring back the Honda Fit but this time its electric. Or do an electric Odyssey.
I really think the reason people aren’t getting electric cars is because they are all 20k more than the equivalent mid-size SUV and there are never any for people to test drive on a lot. At least not in my area.
