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17 points

Ah. Seems like the effect varies from person to person I guess. Are there any studies on it? I’m kinda interested now.

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5 points

I tried searching for research on it, but only found results claiming this didn’t work… Not actual scientific research, but better than “we think this should work, so now we’ll try selling it”

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-2 points

It’s easier to scan and for the brain to process

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41 points

My brain does not like. It’s stunlocked asking “why is this bold?” over and over again even though I already answered.

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6 points

I’d never get past this. If a website forced this on me I’d probably stop using it, otherwise I’d just override it with CSS.

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17 points

[citation needed]

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6 points

Source?

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1 point

I’m a visual designer, tricks like this are often used to increase legibility.

Like how the brain scans the first and last alphabet and guesses the word with a blurry sense of what’s in between. It helps cognition.

This pattern will help the eyes jump from one word to the next and older people will have an easier time following through the sentence.

Ofcourse the actual reason here could be different, since that can be done with even less effort.

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