The Democratic National Convention again surpassed its Republican counterpart in viewership numbers Tuesday night, with an average of more than 20 million Americans tuning in compared to the RNC’s 14 million on its second night—a nearly 39% difference.

The event even garnered roughly 500,000 more viewers than its first night—a historical anomaly, according to Nielsen data.

Typically, fewer viewers tune in to the conventions on the second night.

The 2024 convention is the first Democratic conference to have higher ratings on the second night in the last decade—most likely propelled by the primetime speeches given by former President Barack Obama and former First Lady Michelle Obama.

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18 points

The two good things about high ratings are:

  1. It shows engagement is high
  2. It’s the kind of metric that Trump cares deeply about

But yes, polls, ratings, news articles, and all those things didn’t matter, just election votes matter.

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