Motorcycle maker Harley-Davidson has become the latest manufacturer to drop diversity, equity and inclusion initiatives amid sustained pressure from anti-DEI activist Robby Starbuck.
In a statement Monday, the Milwaukee-based company said it has not operated a corporate DEI function since April, no longer has minority-owned supplier goals and plans to exit socially motivated training for employees.
Harley-Davidson’s statement, posted on X, said that it sees “every leader’s role to ensure we have an employee base that reflects our customers and the geographies in which we operate” – and the company would limit training to legal requirements.
They did try for a lower cost entry model that was more sporty. That didn’t Pentwater the market at all. Like…at all at all.
Once these helmetless boomers die off, that company is up shits creek.
Fuck 'em.
They do have an electrical motorcycle branch that might keep the company alive if they lower prices. https://www.livewire.com/
Definitely won’t be as big as it is now though.
Cheapest is 14.5k?? I get it’s electric but God damn my Yamaha FJR1300 was 13k with 0 miles off the damn showroom floor (also, pro tip… don’t ever buy a brand new bike) ;)
Edit: just looked at Yamaha website. A new FJR1300 is now 18.3k
wtf has everyone gonna insane???
“wtf has everyone gonna insane???” (sic)
Yes
Also fun fact the HD Livewire had a range of 75mi. lol