• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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-47 points

You could pay for YouTube Premium

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5 points

I’d pay for YouTube Premium Lite if it didn’t state “Note: Ads will still show on music content and outside of videos.” and if that’d make them stop harvesting all my data.

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2 points

Fuck that though

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11 points

Google makes enough money evading taxes already. Not gonna help them make more.

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-13 points

I don’t care if you use ad blockers. I get annoyed when people publish articles like… “Google is losing the adblockers war” cause then advertisers are going to start pushing harder for Google to actually prevent adblockers entirely, which they could have done already. Thus far Google, despite issues, does quite a lot of good things… Android is the only open source OS out of Apple & Windows. Android lets you install third party app stores. Chrome (Chromium) is open source… etc.

These users writing this content don’t even develop the apps to block YouTube ads. If you’ve ever explored the APIs by YouTube, then you’d know that Google despite pushing ads for users without blockers, is still rather friendly to third party apps.

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6 points

Advertisers couldn’t care less about adblockers. Advertisers don’t pay if the ad is blocked.

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18 points

It’s only a matter of time until the premium users get ads. Just like Netflix, and cable TV before that. You will inevitably wind up paying to be advertised to.

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-15 points

Netflix has ads now? I thought that was only for their lower tier service? I had to cancel Netflix cause they haven’t came out with two more seasons of Stranger Things yet.

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10 points
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Removed by mod
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23 points

I’m just glad someone is thinking of the shareholders

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-18 points

I forgot… where can I get my free data center with petabytes of storage & 300TB/s fiber interconnects?

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8 points
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I get what you are saying, but the balance is off.
YT premium costs (edit) more than a streaming service per month.
There are no industry leading movies or series released exclusively on YouTube.
YouTubes benefits of premium is “not being delivered ‘skip after 5 seconds’ live streams” as an ad that will play indefinitely (or at least for hours).
Also, streaming services provide much better series discovery. Ie, find a show you like and easily discover the start of that series, then binge watch the entire series in order.
YT premium is basically a “play next” queue, 1080p, and no ads.
It doesn’t (AFAIK) support creators any more. It’s literally just a fee to not-be-inconvenienced, and it’s not great at that

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8 points

Wait, are we acting like YouTube isn’t profitable now? If I’m going to spend money on videos it’ll be a content creator owner platform like Nebula

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22 points
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Is that what they are trying to do? Push crap ads and try to kill adblock to get a little extra user share to pay for yet another subscription?

PS: let me add that I also watch TV and the balance between quality of content and ads and their placement is much better (yes, some countries are worse than others with this). I don’t know what they are doing in youtube ads, but it’s anti-human (not just the ads, but the design too: super slow loading, tricks you into clicking the wrong content). Like they don’t want you to “pay” by watching ads, they want to torture you until you subscribe, go away or get adblock.

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-17 points

I don’t care if you block ads… but to act like Google owes you and that you deserve free content is called entitled.

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10 points
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Google certainly acts like it owes me nothing indeed, that’s why it will never be good enough to pay to watch.

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