I guess I’m thinking more of fast food places: After they got cheap food market, they had to keep growing so they tried to be semi fancy to convince people to go there instead of restaurants. It was back when people had more money / lower cost of living. They got too optimistic. Now we’re back to wanting cheap cheap cheap.
Back in high school, which coincidentally were my weed days, the state tax in NJ allowed us to do the 4.20 meal: JBC, small nuggets, small fries, small frostee. They were all off the dollar menu (which I understand isn’t a thing anymore), and came to 3.96, with 24¢ tax. It was a beautiful thing and honestly sold itself. If Wendy’s, or any fast burger joint, were to bring back a 4.20 meal, I have to imagine some young stoners having a giggle and ordering it. And then, the ingredients and their ability to tug on people’s addiction centers, do the rest of the work.