Musk’s repeated outbursts against advertisers have dried up the main source of revenue for the loss-making company formerly known as Twitter. A recent decision to sue them for heeding his own advice to not buy ads on the platform hasn’t helped. At some point, he will have to provide a fresh infusion of cash to salvage his $44 billion takeover.
I understand the aversion to Musk coming out as a horrible human being, but Tesla is still pivotal to the EV industry. Or maybe we get a twisted view of reality in the US, but most EVs sold are still Teslas and teslas are arguably the cheapest, most compelling EVs available for sale.
- Legacy manufacturers have always resisted the newer technology, and when they finally invested the money, took the first opportunity to step back away from them.
- Rivian and Lucid have exciting technology and styling, and the opportunity to take the lead with compelling EV but are still too young. Neither have yet released a car that they can sell in volume. Remember all the stories of Tesla almost going bankrupt trying to scale up the model 3? They still need to get past that.
- GM seemed to have a lot of promise but took a few years off from EVs, and really flubbed the new releases, so are returning their focus to ICE vehicles
- Ford had a great strategy but too much dealer resistance and profiteering. No one is buying a car that starts off much more expensive than comparable models, has huge dealer markup, and salesmen steering yu away. They’re a good argument for Tesla’s approach of selling direct
- does vw sell any EVs in the US? Technically I guess there are Porsche and Audi EVs, for the well off.
- Toyota and Subaru compliance models aren’t even a blip
Is Hyundai/Kia our only hope if Tesla has problems? They’re coming in strong with relatively inexpensive and compelling models, but somehow always fly under the radar. For anyone understanding the importance of the technology shift from ICE to EV, we need Tesla
