The third burger failed because it was a stupid amount when it came out, iirc it was more expensive than the quarter lber and like a dollar less than a double quarter lber.
Well yeah, that’s how math should work. It’s more expensive than the thing it’s bigger than, and less expensive than the thing it’s smaller than.
My point was almost everyone would rather spend the extra dollar to get more especially because the double quarter lber came with a larger fry iirc.
They sold different size fries with different burgers? Not just small medium large choice for any burger? I’ve never heard of that
It failed at more chains than just McDonald’s. Lots of places had 1/3 burger patties only and most have switched to 1/4 and didn’t even alter the price… More profit and they get less headache about it.
