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The cheaper the item, the bigger the brand.
37 points
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Store brand tshirts from places like C&A are often entirely plain, meanwhile expensive brands like Gucci are all about plastering their logo everywhere. I’d be surprised if Gucci shirts actually had lower production costs than C&A shirts.
22 points
There’s a difference between consumer luxury goods and actual luxury goods which are typically unbranded and bespoke.
10 points
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5 points
Even brands like gucci and their line up, their entry level will have bigger brand logos, because they know people who buy entry level gucci are people who want to show the world they have gucci. Real rich people will buy something more cleaner looking.
6 points
3 points