6 points
1 point
Not necessarily. The big fashion brands are about just that: fashion. Of course, some use the logo as a pattern, like Louis Vuitton.
The lower tier products are for people who can’t afford the high end stuff but want to own something “Gucci” or “Fendi” or “Chanel.” Those t-shirts with the logos emblazoned on them are either the high end brands exploiting an easier revenue stream or knock-offs. Make no mistake, Gucci isn’t above charging average people $80 to $100 for a T-shirt!