Not sure how long this has been a thing but I was surprised to see that you cannot view the content without either agreeing to all or paying to reject.

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15 points

I think this type of scheme is illegal under the GDPR, which is in effect in the UK just as it is in the EU.

It’s been a while since I worked with the GDPR, but from memory the wording is such that:

The data holder needs to allow people to opt out of data collection. The subject can request to be forgotten. The data holder explicitly cannot charge for this.

But changes move slow, and The Mirror is probably banking on nobody caring enough to complain, and Trading Standards being too underfunded and swamped with other work to investigate otherwise (which they are). If they’re challenged, they’ll just change tack, go “oops” and are unlikely to hit big fines unless they dig in.

Cookie laws are a horrible mess and always have done - the resulting consent banners are far more intrusive than anyone wanted.

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