30% is the industry standard.
Shit, doesn’t YouTube take like 60%? I think Twitch takes a big chunk too. Gog takes 30%. MS takes 30%. Sony takes 30%. Nintendo takes 30%. Apple takes 30%. GameStop, BestBuy, Amazon, and Walmart all take roughly 30% too.
It’s the industry standard.
And unlike the likes of the Play Store or App store, Valve provides a lot for that 30%.
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free cloud sync
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free online multiplayer (not a given, look at MS/Sony/Nintendo)
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forums
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game demos
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game recording with some neat features
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a VR system
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in-home streaming
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family game sharing
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a review system
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a mod distribution platform
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dev tools
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advertising
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online services you can tie into your game
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achievements
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a cross-platform, userspace anti-cheat solution
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notes
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backwards compatibility tooling
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OS compatibility layers
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Linux development
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driver development
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vast controller support
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performance overlays
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steam input
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the list goes on…
I’m not in love with everything Valve does (loot boxes, micro-transactions 🤢). But it’s undeniable that compared to other companies that take the same (or higher) cut, you get a lot back.
Don’t get me wrong, I’d love to live in the fantasy world where they only take a 1% cut, but that’s just what it is, a fantasy.
Ok so because it’s the industry standard it’s ok?
How about we focus on the fact that the industry standard makes owners and c-suite billionaires? Do you think people would start hating a company if they cut their share to 10% and prices came down instead of having that extra enrich the few?
Reread my comment. I’m not saying it’s ok because it’s the industry standard, I’m saying it’s tolerable because it’s the industry standard and yet despite their strong market position, they still consciously provide a good value.
And let’s not pretend that even if everyone switched to a 10% margin (assuming that would even be profitable), people wouldn’t then complain about 10% being too high. It’s like taxes - no matter what it’s set as, a significant amount of people will always say “that’s too high! I don’t want to pay that!”
