theonetruejason
Writing off the full value allows you to deduct that value on your taxes. The actual money you save on your taxes is the value deducted multiplied by your tax rate. For NZXT this will likely be well south of 20%.
They would be better off just selling the inventory at discounts that will actually move it but won’t because it would cannibalize their new hardware sales. Overall they are just deeply mismanaged and chose to do something horribly immoral to try to get out of it.
The users willing to pay are the most valuable users on the platform for advertisers because they are, let me consult my notes… willing to pay for things.
The logical conclusion is you must charge more for users to not get ads than your average revenue per user from ads or you end up losing money because the quality of your non paying users has taken a nose dive.