Twitter had a great thing going on. It was not perfect but I never thought it would get absolutely ruined in such a short amount of time
Just like a year ago it was considered an essential part of modern discourse and society. The media was heavily dependent on Twitter. Now, Twitter has lost a lot of influence.
If Elon had simply kept his stupid mouth shut, he wouldn’t have been forced to buy the company, let alone for such a high price. Once purchased, if he had been less of a maniac and just managed Twitter in a boring way that maintained the status quo, then it would still be better off today than it currently is. Everything Elon has done has made the company less valuable and driven away users.
No, once purchased, the problems were already insurmountable. The company was bought on company debt, meaning that it was in deep shit on day 1 of him owning it. It wasn’t profitable before that move, and adding a ton of debt didn’t improve the situation.
All moves Musk did are essentially cost-cutting measures (except for the ones where he’s trying to establish it as a social network for Nazis).
Firing 75% of the staff works as cost cutting but is very short-sighted. Acting like an attention-starved “fellow kids!!” edgelord and ruining the Verified program wasn’t cost cutting. And then, his edgelordness led to losing 60-70% of ad revenue, which surely nullified any legitimate cost cutting attempts.
All the employees left are just doing what he says without any questions. It’s becoming malicious compliance and I love it.
“You want our recognizable blue bird to be replaced by an X?.. You’re the boss!!”
He fired everyone who tried to question him on the spot, sometimes even by public tweets.
Except that one guy who had a long-term contract with Twitter. He was threatened to be fired by Musk. Then he showed off a huge $hundred-million portion of his contract if he were ever laid off or fired, and suddenly Elon Musk treated him with a lot of kindness and respect online.
If not for Elon I wouldn’t have gone to Mastodon and in extension to Lemmy.
So, this is kinda nice. :)
He will call it shitter or something.
