A haunting reminder that rainbow capitalism is 100% about profit and convenience.
Corporations were never your friend. They were never going to defend you.
They were going to defend you for as long as doing so remained profitable.
I like to say that corporations will never go out of their way to be charitable. There’s always a bottom line, being it PR or direct profit. Even PR and Marketing spend has to eventually lead to increase in profit.
I had a management class years ago in college where the professor made the argument that in order to be ethical, every single action a business makes must be done to increase profits for its shareholders.
Charitable donation? Only if it increases public perception in a way to be justified by the cost.
Pay your employees well? Only if paying them less would cause you to lose them to your competitors.
The list goes on. It’s a very depressing way to look at the world. But as time goes by, I’ve realized just how accurate that professor was. Companies don’t give a shit about you and will turn on you the second it makes their quarterly numbers look better.
It’s not even “rainbow capitalism.”
This goes all the way back to women’s suffrage and the Civil Rights era.
They didn’t start accepting women into the workforce and blacks into the workforce because they saw them as valuable humans just for existing.
They realized they were leaving money on the table. If women had money, they could be marketed products, if blacks had money, they could marketed products. That was “opening up new markets.” Hiring them meant they would get paid and have money in their pockets to spend at your business.
Every single group that got attention and understanding was about being able to exploit them for more money. The only color they’ve ever cared about is the green on their money. This is also why it’s been such an uphill battle for anyone disabled, because if you can’t maximize your output by absolutely destroying your body and mind for capital: they don’t want you.
Further, if you get enough money to do some capitalism yourself and create something like “Black Wall Street” they’ll bomb the living fuck out of you to put a stop to it.
They never thought of us as humans, just as “Human Capital Stock.” We’re just units to be used and discarded like millions of mistreated farm animals every single day.
Reading about the Tulsa race massacre is so crazy, like World War 1 planes, some say up to 12, others at least 8 of them doing stuff like: “… turpentine or nitroglycerin bombs being dropped and men shooting from planes”. Some also suspect the use of dynamite, so it’s possible they were quite literally dropping bombs.
If you’re left leaning and want to send a message, do it with your wallet. Switch to tutanota for mails, search with duckduckgo, use f-droid as an app store… No one needs google, it’s just somewhat inconvenient to get used to alternatives
Plug for https://kagi.com/ for those who can afford to pay for search engine. Best search engine experience, love the personalized results where you manually raise and lower specific domains.
Much like the current hullabaloo about the head of ProtonMail being suspect because of his support of Trump, there’s a ton of shady shit about Kagi, too. They’re Venture Capital funded. What’s the deal with the T-shirt company? Why did they lie stupidly about stuff like “we don’t do paid advertising… oh wait whoops now we do.”
Further, the CEO of Kagi just has that techbro attitude of “You are required to listen to what I have to say.”
https://mastodon.social/@lori@hackers.town/112258758788834454
Discussions with Vlad are him telling you his side and expecting you to accept it as the truth and not keep arguing. His goal isn’t to discuss, it’s to keep talking at you until you agree or go away. HE thinks he discusses with people, but he talks AT people. So I don’t feel bad making a blog post and forcing him to be talked at for once (which I never even expected him or that many other people to see it, I’m trying to figure out how many hits I even got rn to see how bad he Streissand’d this).
But yeah I knew that already, and that’s why I didn’t engage with him. I know what a Vlad conversation is and I wasn’t willing to be lectured by the CEO of a company I criticized on my tiny personal blog. Thats an insane proposition. And it’s really not even irony–I suspected this is exactly what would happen. I knew that arguing with Vlad would only benefit his own ego, but I knew that bluntly repeating “I will not discuss this with you quit emailing me” will just prove what I already knew, that he does not care what people say (and probably barely reads what they say given that he linked me the same post I already read twice) and that he will do whatever he’s driven to do no matter what. The only options were he quits emailing me (great!) or he digs himself in deeper and deeper (great??? idk but it proves a point)
Seriously, his behavior is unhinged.
Kagi includes search results from the big search engines, which would mean Google and Bing. So while they do some of their own crawling to improve the results, some of your money will still be going to Google and Microsoft. It’s still a step in a better direction though. I don’t know whether Kagi has any plans to become more independent in future.
As stupid as it is… You have to buy a fucking Google Pixel to really be able to get away from Google because it’s not as simple to get an alternate OS that is de-Googled on any other phones.
The Pixels, for example, are the only ones supported by GrapheneOS, widely considered one of the most secure phone operating systems with no Google nonsense in it.
LineageOS on the other hand you have to do a boatload of stuff to de-Google it.
Thanks. Made the swap to Tuta as it’s the only thing I haven’t moved away from Google yet. See Tuta mention 2 years ago they’re making a drive alternative but… that’s still not a thing. Kinda sad would definitely like that.
Right. If you react to this news with disappointment, and believe me I’m disappointed, maybe it’s more a wake up call the support was never real to begin with. I feel we’re better off without such hollow gestures. Then again I’m not a part of a marginalized group and maybe it’s not that black and white.
Wow Google’s licking boot like there’s no tomorrow.
Fucking shameful.
Every time a straight person has wondered why I hate rainbow capitalism, shit like this is why.
“Oh but it moves your kind forward, you should be thankful they support you now!” They only supported us when the government wouldn’t take away contracts and people were sure they supported queers.
Same thing for every other company and every other minority. I can at least mask that I’m queer, black people can’t mask being black.
God I hate being right about horrible things.
I’m not angry at this point. Just sad.
It’s disheartening how quickly everything was washed away.
Wait, rainbow capitalism wasn’t sincere?!
Google managed to create a very clean image of themselves in most heads, but looking closer it is an ugly profit maximization machine. It cares about shareholders. If it cares about you, then probably for spying on you and learn how to manipulate you and others better. I hope people start realizing finally.
And let’s state it clear: Google could have a voice. They could object to the Musk-Thiel-Trumpian destruction machine. They could be there for the world. But they’re not. Not at all. They serve the money. And if it pays off, then they are willing to ruin peoples lives.
Google is on the wrong side of history.
Can they even argue they following washed version of “do the right thing”
I am hoping that Google bites the dust from this. Having stuff like Peertube becoming common, would go a long way towards mitigating media moguls from controlling narratives. As we have seen, the media organs of the right are staying silent or downlplaying what has been happening.
Also, it would be nice if the folk didn’t have to deal with baseless copyright takedowns. A lot of culture has been lost to feckless corpotacracy.
I agree with your points, but what do you think are some of the specific things Google or other similar tech companies in such a similar capacity could realistically and meaningfully do object the Musk-Thiel-Trumpian destruction machine?
I would like to learn more
They could decide not to give 1M to Trump, but they did: https://www.theguardian.com/technology/2025/jan/09/google-microsoft-donate-trump-inaugural-fund They could use their reach and make a clear public statement: “we don’t support this”. But I’ve never seen any. They could give higher rating to actual useful information and try to show less fascist propaganda to people. I have to assume that’s going wrong as well.
Because of their giant impact, they send a message to all others. “We go with the fascists, we are not on the side of humanity but on the side of profit”. That creates dangerous dynamics.
Google has always been fuckers, they are still fuckers and going with the fascist flow they’ve proven that they will remain fuckers. Even if they switch side once the Trumpian monster stumbles, the can never be trusted.
This days it’s plain obvious. Before was slightly better hidden.
Literally nothing. A corporation, especially a publicly traded one like that, can’t do much but maximize (ideally long-term, but usually short-term) shareholder returns.
The Activision-Microsoft merger is a good recent example of this. During the anti trust trial, the CEO of Activision literally came out and said that he believes it’s a bad idea that will be bad for the industry and bad for the company in the long term, using the impact of consolidation in Hollywood as an example, but he has to side with the board. He’s basically legally obligated to.
I’m not saying it’s unjust or a bad system (and I’m definitely not trying to paint Bobby Kotick as a good guy), I just want to point out that corporations are very simple in their purpose, and nobody should be expecting anything more from them. If you’re disappointed that Google made this 180, that’s on you for falling in love with a corporation. They’re useful tools for producing goods and services, but terrible as a political tool for democracy.
But for some reason, it became popular to fetishize tech companies, and that spawned megalomaniacs like Elon, Zuckerberg, Horowitz, Thiel, etc who feel like they should be the supreme rulers of our civilization.
