Not sure how to feel about that, honestly.
They deserve it for putting all the best engineers, designers, and developers under one roof and letting them do incredibly cool stuff.
But that’s not how they actually made that much money. They did it through labor exploitation in their supply chain and anti-consumer/monopolistic business practices.
What great design are they doing now? I feel they haven’t done anything good in a few years
Not just sweet, but surprisingly for Apple, the M4 Mac mini is even decent value for money. If you want to buy a similar non-mac machine you can’t do it for any less money. For ≈$1500, the comparable HP Z2 Mini comes with 16 GB of RAM and an 8 GB Nvidia T1000. For that price the Mac Mini comes with 24 GB of memory, shared but available to the GPU.
AirPods have some pretty fantastic UX, Vision Pro’s UX is miles ahead of anything else even at a higher price point.
Fun podcast episode about Apple sound design: https://www.20k.org/episodes/the-sound-of-apple-2
Vid about Vision Pro by an AR/VR industry expert who has a specific interest in UXD: https://youtu.be/REo1ugX5GSI
Maybe they can now finally hire some developers to work on their software.
They were the first trillion dollar company only three or so years ago. Maybe two? Something is broken.
Gross.
That logo art looks like cigarette butts.
