I fucking love Aldi. I shopped there when I was poor as hell in college and I’d still go there now if they had any nearby. Sure their selection is limited but what they have is legit and their deals are phenomenal.
@DontMakeMoreBabies @zero_gravitas I can get all I need bar some spices/herbs at about 50% of Coles cost
Woolies and Coles: How can we compete if we’re not allowed to overcharge our customers?
Another thing I like about aldi is it doesn’t have inane music and ads blasting at you over a P.A. If I go there when it’s not peak time it’s nearly silent which makes shopping feel very peaceful and makes me want to spend longer in the place.
Also much faster to navigate than colesworth due to less aisles of stuff I mostly have no interest in.
The Aldi near us recently added self serve checkouts. They work, they don’t nag and they still have an attendant to happily make small-talk and help customers.
the fact that they’ve squashed so much of the fucking market that Aldi is the only viable competitor they can think of - a chain so fucking small comparatively that an international friend I recently caught up with noted the same store availability as when she was last here a decade ago is a condemnation of the pair in and of itself
We had a local IGA open in our estate recently. There are some things that are more expensive than Colesworth, but only by a small margin.
The same when a Foodworks opened where we used to live.
Being able to stroll to the supermarket is a nice luxury; it is quicker to walk to IGA than to drive to the nearest Coles or Woolworths.
Wow, they even acknowledged that customers will go to ALDI then go to Colesworth afterwards because ALDI didn’t have everything they needed. Sounds like real serious competition to me! About as threatening as a local market or butcher.