A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

76 points

I don’t read 90% of the articles because they’re mostly crap.

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5 points

Right? Do you expect me to click on 90% of articles?

Social media is a filter. I’m using it to figure out what is worth clicking on.

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4 points

Politics, sensationalism, click bait, fear mongering. A lot of content is useless to me.

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This article is about sharing links without having read the content, not just scrolling past or commenting without reading first

Edit: a more accurate headline would be

Facebook users probably won’t read beyond this headline before sharing it, researchers say

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1 point

At first the author states:

The findings, which the researchers said suggest that social media users tend to merely read headlines and blurbs rather than fully engage with core content, appeared today (Nov. 19) in Nature Human Behavior. While the data were limited to Facebook, the researchers said the findings could likely map to other social media platforms and help explain why misinformation can spread so quickly online.

This implies all social media users. Later it mentions sharing information.

If I cared , I would read the paper. I think the author didn’t do a very good job from headline on.

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I know they think it might generalize to other platforms, but there’s little evidence to say so, and I doubt the percentage is nearly as bad on other platforms, especially Lemmy (which is the only social media I use, so the only thing relevant to me and many others here)

There’s likely also a high percentage of people who form opinions about and comment on headlines without reading the content, but that’s not what this paper measured

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3 points

Oh, ok. It seemed they were talking about people only reading the headlines, then sharing with people who only read the headlines.

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3 points

And there are a bajillion of them, and all completely random. You could read for the rest of your life and not get through a single day’s worth of shared articles. That said, you really should read something before sharing it. That part is just stupid.

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20 points

Maybe they are just aware of clickbait bullshit? Make headlines deliver on the payload of the article.

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4 points

I wonder how many of us will read this article lol (I haven’t).

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17 points
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7 points
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2 points

Yup. If I actually want to read an article and it isn’t a site I already know isn’t too bad, I’ll right click copy the link and put it in the archive machine to get to a readable version of it. I really don’t think they can blame us at this point for not wanting to click every shitty clickbait headline, nor is it necessarily a bad thing that people aren’t (especially people who don’t use adblock and just accept cookies to make the shit go away. With the quality of reporting on most of these sites, they’re definitely not getting a good deal)

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3 points

it’s actually about how often posts are shared without reading, not how often people glance at a headline.

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2 points

Jokes on you I read the summary which is totally enough to cover the actual content of the article with no lack of detailed information whatsoever.

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