125 points
*

“Since our priority is to build consumer value first and foremost, there are no ads or monetization features currently on Threads,” a Meta spokesperson said in an emailed response.

The spokesperson then continued, “But only until early 2025. Then we’ll be throwing consumer value in the trash and lighting it on fire. It will be very exciting.”

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68 points

They’re not even hiding the enshittification strategy. They’re practically teaching you the principles up front.

“First we trap you, then we exploit you. Duh.”

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30 points

Is it enshittification if it’s shit from the start?

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23 points

I guess you can always make it shittier?

I never understood the appeal of Threads anyway. Like, who leaves Xitter because it’s toxic garbage and goes to something owned by Meta, who practically invented this particular flavor of toxic garbage?

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2 points

Well, this was the Facebook origin story, so anyone on Threads deserves it.

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8 points

Consumer value as in number of valuable consumers we can grift later

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5 points

You deserve a raise. Someone get this deadwalker a corner office!

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5 points

Step 2 of the enshittification.

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16 points

Did threads take off recently or what’s the story? I thought it was unsuccessful as xitter was already the preferred platform

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21 points

I thought it was unsuccessful as xitter was already the preferred platform

It isn’t anymore, ad I expect that to accelerate. The Guardian just announced today that they will no longer use it, for example (although individual journalists may still choose to do so)

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9 points

Meta auto created threads accounts for all instagram users iirc so they kinda forced thwir way into the market by pre inflating their numbers.

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2 points

I see official POTUS content on Mastodon because of Threads. I’d say that’s pretty taken off

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2 points

I was wondering that too. All I hear about is BlueSky and then suddenly this.

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40 points

Still no reason to defederate, huh?

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26 points

I’m changing my vote in the Agora from “yes defederate” to "Hell fucking yes defederate.’

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37 points

Still no reason to defederate, huh?

No, it’s not. Ads can’t federate. Threads has no control over my Mastodon feed and Lemmy can’t interact with Threads at all. Following Threads accounts from Mastodon is effectively an ad blocker.

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10 points

How do you know that Threads won’t inject ads as posts?

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3 points

How do you know that Threads won’t inject ads as posts?

Ads in Instagram are posts from accounts you don’t follow. Threads can’t make you follow promotion accounts you don’t want to follow.

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29 points
*

Might be a stupid question, but can’t threads just post ads as “posts” via activityPub? On mastodon they would appear as toots?

Was just remembering how reddit introduced ads as basically promoted posts and recall facebook doing the same.

I sure fucking hope not.

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16 points

Might be a stupid question, but can’t threads just post ads as “posts” via activityPub? On mastodon they would appear as toots?

Ads in Instagram are posts in the timeline from accounts you haven’t followed. Ads don’t show when you visit a profile and browse its images. So for example a post by Coca-Cola might appear in the main feed even though I never followed it but it has a little “sponsored” marker in a corner to indicate that it’s there because Coke paid for it and the ad placement algorithm thinks that I might be interested in that product. As Threads is a spin-off from Instagram, ads there will surely follow the very same model. Sure, you might be able to follow Coca-Cola’s Threads account from Mastodon and see the post promoting their drink that way but Threads just cannot place targeted ads on Mastodon because they don’t control that feed.

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9 points

Ads can’t federate

Never underestimate facebooks capacity to enshittify. If they want to send ads as posts they will make a way. In principle the fediverse should oppose for-profit-line-go-up fuckheads, it’s always the same bullshit.

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3 points

Ads already are posts, as I wrote but the main feed algorithm is not in their hand, it’s the local feed of mastodon.

If users aren’t permitted to follow brand accounts, they’re just being driven into the hands of BlueSky. Your attitude isn’t helping at all.

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28 points

The only surprising thing is that it took this long.

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5 points

Pretty much the exact same thought I had upon seeing the title.

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3 points

Gotta build that userbase before you raoe them

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1 point

Yep.

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3 points

There must be an enshitification chart where time is on one axis and DAU is on another, where it’s considered the perfect time to enshitifiy due to peak username or some shit

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2 points

Imagine that someone has that job. They make and present that chart in meetings. That person exists and is why we can’t have nice things.

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7 points

I haven’t used threads, I just assumed it already had ads

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Same

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74 points

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12 points

Dear Pikachu, of course you are surprised. Learn how to expect and evade Team Rocket first.

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4 points

How could those two suspiciously familiar faces with light violet and wine colored hairs possibly be Jessie and James from Team Rocket???

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17 points

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