I don’t visit Reddit much anymore, but isn’t that the way ads have been for awhile over there?

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they’re bragging how much more misleading the new format is, gotcha.

'Course they do

Edit: I misread the post to be 28% CTR, you can ignore my comment.

There’s absolutely no fucking way CTR for those is 28%.

I do not believe that.

Posts don’t even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

Edit: for context, it’s 0.9% on FB, 1.9% on Google.

What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

So if ads are just like user posts, why would companies pay for advertising when they can just have an intern, paid in “experience and exposure”, make regular posts and maintain any different aliases?