In 2010, Danish director Mads Brugger received an email from a stranger who had seen a documentary he had made about North Korea. He asked if Mads would be interested in making a new film about his quest to become a member of his local North Korean ‘friendship’ association in Denmark to enable him to travel to Pyongyang undercover. There are Korean Friendship Associations (KFA) in countries around the world, and their members, bizarrely, are devoted to the glorification of the world’s last totalitarian communist dictatorship.