About time. This also applies to their older models such as M2 and M3 laptops.
In the U.S., the MacBook Air lineup continues to start at $999, so there is no price increase associated with the boost in RAM.
The M2 macbook air now starts at $1000 for 16GB RAM and 256GB storage. Limited storage aside, that’s surprisingly competitive with most modern Windows laptops.
Considering their industry-leader status, it’s about 5-7 years too late.
I dunno if I’d even consider them an industry leader, unless you break down their ubiquity by industry category (in which they lead graphic design and maybe video editing, iirc). They lead phone sales in the US by a lot, but their overall desktop share is still relatively small (<10%), and their global footprint is buoyed only by iOS (which is still below Windows and Android).
I would say they’re an innovator, and they push certain companies to innovate, but they don’t really lead by that many metrics.
I meant leading as in “if Apple does something, others will too”. That has been true for quite a long time now.
Just in time for 32gb to become the necessary standard, so they can still sell you egregiously overpriced ram upgrades.
I can’t imagine that being the case for most users. I’m absolutely a power user and I keep being surprised at how consistently high the performance is of my base model M1 Air w/16GB even when compared to another Mac workstation of mine with 64GB.
I can run two VMs, a ton of live loading development tooling, several JVM programs and so much more on that little Air and it won’t even sweat.
I’m not an Apple apologist - lots of poor decisions these days and software quality has taken a real hit. While 16GB means everyone’s getting a machine that should last much longer, I can’t see a normal user needing more any time soon, especially when Apple is optimizing their local machine learning models for their 8GB iOS platforms first and foremost.
Finally the RAM on that thousand dollar machine is on par with my decade old T420!
Hello fellow 7-row-keyboard Thinkpad user! (I use a W520)
EDIT: btw it’s a bit older than a decade ago
The M2 macbook air now starts at $1000 for 16GB RAM and 256GB storage. Limited storage aside, that’s surprisingly competitive with most modern Windows laptops.
What do you mean limited storage aside?
If we disregard the fact that it’s terrible value for money, it’s a good deal. No laptop sold in 2025 and costing over a grand, should have anything less than a terabyte.
The localllama people are feeling quite mixed about this, as they’re still charging through the nose for more RAM. Like, orders of magnitude more than the bigger ICs actually cost.
It’s kinda poetic. Apple wants to go all in on self-hosted AI now, yet their incredible RAM stinginess over the years is derailing that.
I do have a 64gb m1 MacBook Pro and man that thing screams at doing LLM AI. I use it to serve models locally throughout my house, while it otherwise still works as a fantastic computer (usually using about half the ram for llm usage). I still prefer a 4080 for image generation though.
