During the 2010s, a trend emerged that many dubbed ‘elevated horror’. It’s a lazy term, suggesting that all horror that came before it wasn’t artistic or explored deeper themes beyond scares and thrills. Regardless of the argument for and against ‘elevated’ horror, it is interesting to note that two of the most acclaimed movies from this period fell into the folk horror subgenre – The VVitch and Midsommar.

Both were distributed by A24 and became well-loved titles in the canon, praised for their exploration of themes such as trauma, gender, grief, life and death, and isolation. To explore these topics, the filmmakers used folklore as their foundation, calling upon old stories that have echoed through generations of humans, and the innate fears and beliefs that have followed people for centuries.

Perhaps that’s why these films came to be labelled ‘elevated horror’: at their core, folk horror relies more on creating a general atmosphere of fear through the exploration of human anxieties and the power of group beliefs, as found in religious cults and close-knit villages.

There is a lack of masked killers, extreme gore, jumpscares, haunting spectres, zombies, and vampires in folk horror. When the genre focuses on witchcraft, the audience doesn’t fear terrifying images of witches per se. Instead, the fear is often found in the humans that hunt them down as though they’re animals, attacking femininity and alternate ways of thinking that don’t align with an autocratic system of beliefs.

Thus, the folk horror genre has a particular allure, bringing us face to face with fears that have been carried down through generations and were experienced by our ancestors. No matter the year, folk horror movies explore themes that remind us of our heritage and that people have always been persecuted for being different and outcasts for religious or social reasons, even to the point of extreme violence and death…

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Horror based in deep folk traditions, the genre started with a triumvirate of British films and is now a global phenomenon.

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