The engines rev, the guitars thrum and a gruff narrator lays out why the vehicle occupying the driveway is more than just a machine. “A truck is a tool,” he says, “but a Ram – a Ram is life.”

So begins an advert for the Ram 1500, a pickup truck slightly bigger than the Panzer I tanks of Nazi Germany and almost as heavy. It is growing in popularity in Europe, with the number of Rams arriving on the continent up 20% in 2023 from the year before, according to registration data from the European Environment Agency. Road safety and environmental campaigners in the UK and Europe are aghast as the latest, most extreme cases of North American car bloat – giant pickup trucks – are increasingly crossing the Atlantic.

“Europe should ban the Ram,” said Dudley Curtis from the European Transport Safety Council. “This type of vehicle is excessively heavy, tall and powerful, making it lethal in collisions with normal-sized vehicles, pedestrians and cyclists.”

78 points

A truck is a tool

Nah, that’s usually the person driving it.

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19 points

The thing is, a truck is a tool, or used to be at least. I had an old little Toyota truck. Two seats and could haul as much construction materials or debris as any one person could manage.

These trucks are impossible to work with. Massive cabs that shorten the bed, lifted frames with beds that break your back loading stuff, terrible fuel economy. They’re as much about utility as lacy underwear.

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12 points

Oh yeah, to be clear, no disrespect to people who use trucks routinely for their intended purpose.

Up to you if you want to adopt this, but I’ve taken to calling those tiny, useless afterthoughts tacked onto modern trucks “vestigial beds”.

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5 points

Vestigial beds that’s hilarious

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1 point

I wish my 94 ford ranger hadn’t been such a piece of shit. It was my first vehicle and that little truck would have come in clutch a lot over the years, but alas.

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21 points

Ram 1500, a pickup truck slightly bigger than the Panzer I tanks of Nazi Germany and almost as heavy

That sounded like bs, so I went searching, but apparently it’s correct. Panzer I is only slightly wider (by about 5 cm) and smaller in other regards. Eff me

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8 points

Insane stat and glad they made the comparison

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2 points

So you’re saying that one can technically drive a Panzer tank in the USA

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3 points

I have a feeling someone has tried already

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23 points

This will not go well.

Europe is not designed for oversized cars. As soon as you are off the “A” roads, it is goat tracks in every direction. And, you can forget about parking. Regular cars have enormous trouble already. Every new car gets panel damage within a couple of weeks. Put those monster US vehicles in the villages it will be carnage.

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3 points
*

Europe is not designed for oversized cars.

Too many drivers are selfish morons and will manage to cram their oversized vehicles into any space without consideration for the safety of anyone outside their own bubble. Doesnt matter if the city was “designed” for it or not.

I was just in Bellagio Italy last week. For some reason, cars are allowed to drive through the medieval city center through extremely narrow roads packed with pedestrians… Which is OK if you’re driving a fiat 500… But this oversized jeep cherokee drive right through town, with barely any space for pedestrians to move aside. I’m not sure if it was a lost tourist or a local resident, but drivers should not be trusted to pilot such a vehicle through crowds with so little margin for error.

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45 points

But t of course the tarifs are for Chinese electric cars, not for those waste of space, enormous polluters, dangerous for the other road users “cars”.

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32 points

As an American, I’m so so so sorry in advance. These things come with some sort of feature that requires them to drive 30cm behind you, no matter how many kph over the speed limit you’re going.

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7 points

With their high beams blasting directly into your eyes from your mirrors.

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6 points

See, there’s the problem. You’re driving 33 kph but trucks can only go in mph so you’re slower. Learn to freedom better.

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