The monetization director should never say anything ever and should be beaten with a stick if he tries, but the standpoint the article is writing from is clear:
the unveiling of Assassin’s Creed Shadows, which quickly gained controversy for numerous allegations that Ubisoft was mispresenting Japanese heritage through unpopular artistic design choices.
“unpopular artistic design choice”, hm? What does that mean?
Neither the author’s writing nor the quote from the director actually name it specifically, but we can infer that it’s probably talking about Yasuke, which means that unfortunately this ghoul director is probably completely right and this author is no better than a concern troll.
Ubisoft has a person who’s job title is “Monetization Director”. Who’s being non-decent now?
Make a good fucking game. That’s your job. Get out of the creatives’ way and quit insisting that garbage microtransactions be inserted into everything.
It isn’t hard. Gaming companies were able to do it for decades. It’s the rent-seeking executives who are fucking up the gaming industry the same way they’re fucking up everything else.
He’s prob talking about people being racist about the new assassins creed protagonist being black? If so I totally agree with him.
Maybe don’t piss off your customers?