Are we running out of things to get mad about?
It’s fine if they reduce the price accordingly.
If it’s still the same price after they take the cable out, it was never about reducing waste to begin with.
Knowing Apple, that wouldn’t surprise me in the slightest, which is why I never have and never will own any of their products.
I don’t care if they keep the extra couple cents they saved on not giving the cable. I fucking hate getting extra e-junk with my electronics. I hate getting new cables just like I fucking hated getting shitty headsets with pre-smart phones. Nobody used them regardless. For all I care all battery-powered electronics, including laptops, could very well come without chargers and standardised cables, just with large warning on the box (like the one on cigarette packs). That was the fucking point of this EU regulation, to reduce e-junk
well…by selling both the cable and wall adapter as separate items it doubles the packaging by necessity so it was still never about reducing waste
which is why I never have and never will own any of their products.
✊👍
I’m not going to defend Apple’s profit maximization strategy here, but I disagree. Most people won’t end up buying a cable and adaptare because they already have one, and in contrast to those pieces made of plastic and metal, the packaging is mostly made of paper. I’m pretty confident that the reduction in plastic and metal makes up for the extra packaging that’s produced for the minority that does buy a cable and/or adapter.
I agreed when they removed the brick. Everyone was saying it was horrible and it wasn’t actually about reducing waste but, nobody needs a new brick. If you reeeaaally need one, it’s really not going to break the bank to buy one, and it does massively reduce waste to not include one with every single new phone. I don’t see why people support wasting all these resources that 95% of the time is just going to be e-waste.
Adjusted for inflation, last years 15 was $827.
The base 16 is $800 and a separate USB C cable from Apple is about $20 for 1m and $30 for 2m.
So, if you buy a phone and cable, you’re spending about as much as you did last year, adjusting for inflation.
I don’t know why I just wasted all that time calculating that. I need to get a life.
But here’s the question: does it cost Apple $20 to make a cable? I seriously doubt it. It probably costs them closer to 20 cents per cable. So in reality, they now make approximately $20 more from every sale than they did before.
Sure, not everyone is buying a cable with every phone. But cables get lost, they wear out, they get stolen by your kids to charge their iPhones because they broke theirs, they get chewed up by pets, etc.
And you can bet your ass that, just like any other high-margin item, the people in the Apple store are gonna be incentivized like hell to get every customer to buy a cable with their phone whether they really need it or not:
Do you have a charging cable?
Is it an Apple cable?
Are you sure you have one that’s USB-C and supports USB Power Delivery?
And it’s not worn out?
You say your dog chewed on it a little but it’s mostly intact and still works?
Well, I’d recommend getting a new one anyway.
Yeah you can get your own if you want but it’s best if you get an Apple cable.
OK great, that comes out to $820 total. And do you want to insure your phone for $5 a month?
How do they make $20 more if the price is reduced by $27 from last year and the cable taken out? At most they make the $3 more if people buy the 2m cable. For the 1m cable they make less than last year.
The phone plus cable last year adjusted to inflation is $827 and this year it’s $820. The cost of the cable for Apple is not in play here.
Good, I don’t need any more. Remove them from all boxes.
For me this would mostly be a non-issue. I’ve got enough extra USB-C cables that I don’t even unwrap the ones Apple has been shipping. Not to mention that I’m pretty used to charging my AirPods via MagSafe these days anyway.
If I send you an address can you ship some extras, mine seem to die or you get ones that are only 4inches long with something. Throw in that now many devices only have USB C on both ends so your last phone that sold with a USB A to USB C cord, that no longer plugs into new devices, I am always at a shortage.
The 4 inch ones are awesome! I have a whole collection of different 4 inch cables for when I travel, and for when I take my laptop to the cafe. They’re also great for microcontrollers, like the mouse jiggler I made from a pico 2040.
I’m glad someone has found their use, hanging devices off outlets never seems safe to me, or the device just falls as you eventually stretch out the charging ports.
Wish I had a collection of various colored chargers now. You may have inspired me to figure out a way to color code charging devices now.
But what about … new users entering the Apple ecosystem?
What ecosystem do they think people are coming from where they didn’t already have a USB C cable or wireless charger?
EDIT: This refers only to the new Airpods, not to iPhones. iPhones still come with a charging cable.
How about current IPhone users who have nothing but lightning cables and decide to upgrade to the new USB-C model?
Most phones shipped with USB a to USB c, that is not supported by many new devices. You need a USB c to USB C. If I pay over $800 dollars for something, I really shouldn’t be wondering if I can properly get it to charge.
Also, at what speed is it going to charge? If it charges slower with your old charger that you got from your last phone… Then you should supply the one that provides the speed I paid $800 dollars for.
This was why even Microsoft ships a new Xbox with a Controller, even though you can use your old controller with it.
Edit: That said, there has to be cut offs somewhere about features not being supplied, it’s not cut and dry
Many people don’t know usb-c cable is universal, and apple only advertises chargeing iphone with macbook and ipad charger.
I imagine most of these people use an iPhone, and they will certainly waste their money on an “Apple cable”.
Plus many of these tech-illiterate people are likely on a lighting iPhone with a barrel jack Windows, they won’t even know they need a new charging cable until they realize their old lighting cables don’t work.
And USB-C cables aren’t universal, I imagine a bunch of the cables you have can’t handle the higher voltage charging Macbooks have. But if your cable is capable of a higher standard, it’ll work fine with anything below it (e.g. I use my Macbook Pro charger to charge my Android phone, keyboard, and mouse all the time).
