Conservative politicians have started to be seen as “weird”, and few members of the public – even including the party’s own voters – are able to identify the Tory leadership candidates, research suggests.

Asked who had the best chance of winning the next election for the Tories, 70% of respondents either said they did not know or that they thought none of the candidates could win – with James Cleverly given the greatest chance, on 8%, followed by Priti Patel.

Multiple focus groups of former Tory voters suggested that those who switched their vote at the last election were not inclined to back to the Conservatives any time soon.

The research by More in Common said the party struggled with relatability, particularly in Liberal Democrat areas, by focusing on topics “which excite the base, or the highly politically engaged” but were distant from ordinary people’s lives.

In a similar vein to the attack that US Democrats have levelled against Republicans, especially the vice-presidential candidate JD Vance, the research found “there is a danger that the Conservatives have started to become seen as ‘weird’”.

42 points

Tim Walz somehow shifted political discourse with one simple word and I love him for it.

The world grew numb to the word “dangerous” after decades of every politician using it to describe their opponents so it became useless to try to convince anyone with it… Even if the person in question IS dangerous. It’s like an error message that pops up for no reason - people just start to ignore all error messages.

But modern conservatives are weird. In a really bad way. It’s the perfect word to describe them and it frames them in a way everyone can understand

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22 points

UK has just been importing American politics whole cloth, makes sense that it appeared so fast over there.

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13 points

For once, it was a good thing

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22 points

Weird would be a step up in my assessment of them. Also “weird” needn’t be a bad thing. I like weird. I"d vote for a weird party if given the option.

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33 points

They aren’t talking about Bob Mortimer weird.

They are Jimmy Saville weird.

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3 points

I’m stealing that line, thankyou.

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15 points

If care to argue that you’re normal, you’re not the good kind of weird.

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11 points

Exactly. Good weird people embrace being weird. Bad weird people think they’re normal and everyone else is insane, they will get very annoyed by being called weird. That’s why it’s a good litmus test.

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10 points

Most of them seem closer to being wrong’uns than weird.

It is only working in the US context as it isn’t an insult per se, yet really gets under the skin of their conservatives due to their obsession with conformity, and enables everyone to mock their ludicrous ideas without expending energy explaining why each of them are so awful.

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2 points

We live in a weird world nowadays. I would accept a leader who embraces the weirdness to navigate the current situation.

But I would never vote for right wing populists.

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2 points

,“Sickos” would be a better word.

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17 points

More like “Voters are starting to recognize that Conservatives are weird.”

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7 points

can we just make david tennant leader of the tories? he already owned them anyway.

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3 points

How now, you secret, black, and midnight Tories! What is’t you do?

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