The company redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive.
CEO Cho went on to explain the integral role played by the LG AI Brain, a powerful processing engine driven by LG’s large language model (LLM). Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes, and generates optimal solutions through orchestrating the actions of physical devices.
Now all their new TVs also come with AI image enhancement models. Fuck this new AI investment wave.
Nothing more caring then replacing large portions of your customer support team with a system that doesn’t need health insurance or vacation time.
Putting the L in LG
Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes, and generates optimal solutions through orchestrating the actions of physical devices.
This would be cute, if literally any corporate-level customer service actually understood and solved the consumer level problem. Feeding an LLM a series of your corprate-fuckery misunderstandings of what your consumers actually want is just doubling down on the end users fruatration.
We need customer service to be more human, not less. The only time it functions well is when the CSR tosses out the script and starts speaking to you like a human being. Taking this the opposite direction is a great way to sell less product.
Oh man the marketing dipshits are SO FAR up their own asses on this shit that I’m honestly just impressed by their flexibility at this point
And you are going to love AI, you know, because of the implications.
