YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.
Enshittification. Youtube is always going to get worse as long as it exists to make money.
Oh noes, another ad I don’t see because of ublock!
ublock origin users barely noticed. you just have to update filters every now and then.
And if you have the knowledge or savvy to use a network wide solution like pihole, I haven’t seen an ad in over a year. It’s not a perfect solution cuz I haven’t figured out how to filter ads on Mobile. But I’ve accepted that I just watch YouTube on my laptop or desktop.
Laughs in UBlock Origin
Laughs in… Supporting creators by supporting them in other ways than watching ads on their videos, right? Right???
Sweet, for sure, I have no issue with that.
The people complaining about ads who don’t support creators in other ways is what bothers me.
Ah, taking inspiration from what porn sites have been doing for decades to trick you into clicking on ads. Nice work, Google.
