The frivolous lawsuit worked then.
More economically to shut down and reincorporate than to spend a bunch of money on lawyers.
But I doubt Musk is going to see a flood of new ad revenue out of this.
Musk: starts allowing Nazi shit on Xitter
Advertiisers: Hey, we don’t like Nazi shit. We might stop advertising if that keeps happening.
Musk: Go fuck yourself. Is that clear? I hope it is.
Advertisers: stop doing business with the guy who told them to go fuck themselves
He literally bullied a non-profit organisation set in the world to use advertisement money responsible into ceasing operations.
Loss for the world once again, and the article even says that Republicans celebrated. That country is sick.
THIS IS NOT A GOOD THING.
He didn’t shut down advertisers, he shut down an organisation for best practices in advertising.
Wiki World Federation of Advertisers
WFA’s aim is to champion effective and sustainable marketing communications worldwide. …
…WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aims to improve digital safety and eliminate harmful online content…The alliance has introduced guidelines concerning misinformation and new standards on ad placements…
…WFA is a founding member of the Unstereotype Alliance, UN Women’s flagship partnership with the marketing industry to eradicate harmful gender stereotypes in advertising…It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising.
WFA holds Global Marketer Week, a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.
Even if this group shuts down completely, all this does is waste twitter’s money while it also tells advertisers to stay the fuck away from ever do any business on Twitter.
I read this similarly. Most significantly, advertisers in the group are probably less likely to spend on tweeter now. The complete opposite of Elen’s goal. The advertisers simply “deleted” the group (not any actual ad agencies), because it was calculated to cost the least. The group, GARM, was an attempt to collectively manage harm to their brands, which they will obviously continue to do in other ways.
