Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

Huffman raised the prospect during an earnings call in which he said Reddit would also be testing AI-powered search results later this year … Reddit’s drive for cash

Reddit has been very focused on making money both in the run-up to its IPO, and since.

The first big news on this front was more than a year ago, when the company started charging developers for API calls, forcing the closure of the popular third-party app Apollo. That led to wide-scale protests that the company had to forcibly shut down.

It was subsequently revealed that the company had signed a deal with Google to allow Reddit posts to be used as training data, which subsequently saw the company blocking all other search engines. AI search could generate ad revenue Top comment by John Atkinson Liked by 7 people

I have doubts that this could work in practice, primarily because a big part what makes reddit useful is the ability for anyone to comment, you’d lose the people who have knowledge but aren’t going to spend money to share it. Then there’s moderation; is reddit going to pay for moderation because its a paid premium experience, unlikely as they just want money but then who is going to spend the money to moderate ie who’s going to pay to volunteer for a company; or will moderators get free access in which case how do you get the moderators in the first place?

What will likely happen is these paid subreddits will end up being just like the wave of dead subreddits, you’ll occasionally see a post that might get some interaction but it’s not people’s go to place. They may get a ton of people for the first month or two trying it out(especially if there’s a free trial) but very few people will be interested in paying and the subreddits will die down until no one is left, after all if there’s no content then why would you keep paying and it would enter a death spiral as more people have that same thought. View all comments

Engadget reports that Huffman now sees AI-powered search as a potential revenue source.

During the call, the Reddit co-founder said the company would begin testing AI-powered search results later this year [and] that search could one day be a significant source of advertising revenue for the company.

Some subreddits could be paywalled

More worryingly, Huffman also hinted that in future some subreddits could be paywalled.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

-26 points

ALREADY POSTED!

permalink
report
reply
6 points

ALREADY POSTED!

It doesn’t matter whether you or someone else already posted it. Happens often that something gets posted multiple times because of how Lemmy works.

Nobody else is posting my cat. Lots of people posting this news. It’s redundant and old already.

And to directly comment your other comment. How should one know it is your particular cat and not a cat picture that’s taken from the internet? Not that, that even matters.

The other commenter just said that, I guess because your comment is redundant and not necessary. You posted it or seen it before? Okay, fine. Scroll past it or hide it.

It’s redundant and old already.

To zoom in on this, it is actually not redundant and old for other people. Perhaps for you yeah, but some people might not have seen your particular post and will see this one.

permalink
report
parent
reply

Sure do like to hear yourself talk, eh?

permalink
report
parent
reply
4 points

Sure do like to hear yourself talk, eh?

No, not really but I like to type a lot. Since that’s what we do on Lemmy, typing to one another and not speaking to each other.

However, you seem to have no counter argument therefore trying to act douchey. Usual tactics, I suppose. Thanks for the entertainment. You’ll be another person on the block list, so I don’t have to see your nonsense.

permalink
report
parent
reply
14 points

Hard to confirm with the zillion cat pictures you’ve been posting

permalink
report
parent
reply
-16 points

Nobody else is posting my cat. Lots of people posting this news. It’s redundant and old already.

permalink
report
parent
reply
6 points

I don’t know why you think I meant other people are posting your cat.

You’re right though, everyone should scour the internet for a post of an article you posted to make sure they don’t commit internet crime of “reposting”. Especially people who may not be in the community in which you posted it on. Makes total sense!

/s

Case in point, I found this article before yours :P

permalink
report
parent
reply
24 points

Reddit OF in 3…2…1…

permalink
report
reply
43 points

I can’t wait to go to /r/piracy to go download subreddits

permalink
report
reply
22 points

Wouldn’t these subreddits just immediately pop up elsewhere. For example, if r/pics was paid, what’s to stop someone from creating r/picsfree?

permalink
report
reply
31 points

Reddit would probably ban “paywall evasion” subreddits. They have shown that they have no problem shitting on their more loyal users with the while taking control of subreddits that were protesting

permalink
report
parent
reply
9 points
*

And those loyal users have shown they want to be shit on. Some even like to gargle with whatever is dripping down on them.

Those subreddits will turn to shitholes really fast. Twitter set the precedence.

permalink
report
parent
reply
18 points

Good. Let them do it. The faster that service fails the better.

permalink
report
reply

Technology

!technology@lemmy.world

Create post

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


Community stats

  • 18K

    Monthly active users

  • 5.1K

    Posts

  • 91K

    Comments