Their original moto and focus was about how fun drink driving is, the restaurant guide is to convince you to go on a daytrip
Michelin Guides is still an excellent source for your trips even if you don’t use a car.
And also to find excellent restaurants near your home, for special occasions.
he would apparently do anything to sell more tires. We’re talking about the guy who organised a bike race and sabotaged it to promote his tires 🤷
le 5 juin 1892 la firme organise elle-même une autre course cycliste, Paris - Clermont-Ferrand, sur le trajet de laquelle Édouard Michelin fait semer des clous sans que les concurrents le sachent, afin de démontrer que la réparation du « Démontable » est désormais une opération de routine prenant moins de deux minutes. Le chiffre d’affaires explose et la même année, les pneus Michelin sont distribués pour la première fois à l’étranger, en l’occurrence par l’accessoiriste Boyriven, et rencontrent un succès commercial.
Same goes for Guinness world records. Any more examples?
When Anheuser-Busch was sold to InBev, InBev chose not to buy all of it.
InBev chose to sell off all the theme parks that a beer company owned for some reason.
InBev was forced to sell off the railroad car maintenance division as it was one of America’s largest and was considered a strategic company.
Well it makes sense if you think of it as a guide of "places worth driving to "
And that’s the idea actually. The Guide Michelin was really kind of a guide “what to do with a car” (in 1900 that was a question: now I got this modern thingie, but what can I do with it?). One possibility is to go to a restaurant, of which there are three categories (1 to 3 stars): worth a stop, worth a detour, worth a journey.