Looks like even more brands are going to vanish from Twitter soon.
One of Twitter’s big advantages over Mastodon for brands and advertisers was that it was supported by a range of social media and ad management tools.
Not anymore!
Via Mashable:
"Microsoft is going to drop Twitter from its Microsoft Advertising plan next week, according to the company.
“Users will no longer be able to access their Twitter account through its Digital Marketing Center’s social media management tool, according to Microsoft. Users will also no longer be able to schedule, create, or manage tweets or tweet drafts. In addition, users won’t be able to view their past tweets and engagement on the Microsoft Advertising platform.”
https://mashable.com/article/microsoft-drops-twitter-from-advertising-platform
#TWITTER #TwitterMigration #Fediverse #Elon #ElonMusk #Microsoft @fediverse @technology
Reputation risk has often been emphasised (in my experience) within companies.
Twitter is now seeing mass exoduses, shutting out organizations on the CEO’s whim, and (while I’m not sure how mainstream this is) being associated with USA right-wing politics. I thought Zucker’s Cambridge Analytica scandal was the best we’d get, but this is a rapid total implosion event. In my privileged position of never liking twitter, I would call it beautiful. But most might prefer ‘train-wreck’.
So yeah, we might see a point where being associated with Twitter becomes not just a waste of time but actively harmful to a company and catching journalistic/consumer flak.
