A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.
I’m give with cgi models. But you have to tell people it’s s fictional model
You mean like:
Warning! You will never be in a relationship with this model.
Yes. That seems like something people should know.
I get that this is kind of a joke, but we already have a problem with these models/influencers projecting unrealistic beauty ideals and pretending to lead these unrealistic lives, and it’s causing major issues already. If companies can basically craft exactly what they want, I can see it being orders or magnitude worse.
The point of the joke is that it makes no difference if a persona is fake or “real”. I think the issues you raise are real. But it makes no difference to unrealistic beauty standards whether artists alter an existing human body or make one up wholesale. If anything, it’s more benign if people rationally know that it is all a fantasy.
They frame this article in such a weird way. Like replacing the models and their jobs was justified because they had egos etc…
I can see similar framing used to replace other workers because they want to be paid fairly or do something drastic like take bathroom breaks… :D
I mean…the moment any large corporation figures out a way to replace human workers that need things like bathroom breaks (and basic human rights, and paychecks) and do the same work with robots and AI… literally the next moment, they’ll have the AI start generating layoff notices.
It’s just less flashy when it happens that way because there’s no need for that AI to look like a beautiful young person.
But… why would you not replace workers with robots when you can? Serious question.
The alternative is paying people to do an unneeded job, and that’s not sustainable. How do we intend to pay a person who contributes nothing to society?
I feel there are going to be a shitload of questions like this in the coming decade. We’ve navigated such upheavals before, such as during the Industrial Revolution and the beginning of the Information Age. But now? Seems quite different.
Had this talk with a more conservative acquaintance about minimum wage:
“We gotta pay these people a living wage. What about all the dumbasses out there that can’t handle more than a convenience store job?”
“Not my problem.”
“But those people are OUR problem. Want to give them more welfare? Want them to be homeless with all the problems that brings?”
Anyway, some fool will come along shortly and scream, “UBI!”. If you get a simple answer to a complex question, the answering party is simple.
Why do you feel this is different from the Industrial Revolution et al? They also made certain jobs redundant. People were either given different tasks or had to find different a new job. It was certainly not easy and I would certainly like things to go over smoother this time around, but in my mind, worst-case is that it will simply go over like in the Industrial Revolution.
Instagram had slowly morphed from a website to share artsy filtered cell photos to an advertisement platform, where people are turning themselves into characters living the perfectly imperfect life on social media, in an attempt to turn themselves into living advertisements, to buy and sell products, Every photo (especially the natural looking ones) is carefully shot, curated and edited by a team to imitate authenticity, no different than shooting a movie or a TV show.
So then, what happens if that role of a living advertisment can automated by machines, equally as heartless and unrealistic as these performance of perfect daily lives on Instagram? Why go through the efforts, the hours and manpower, to conduct the photoshoots and Photoshops for that one perfectly imperfect targeted post, when anyone with a modern GPU can effortlessly make thousands of machine generated pictures with way less work in the same timeframe?
Why should the role of “social media influencer” even exist then?
I’ve been unhappy about the state of social media for a long time now. But as it appears, the role of the social media influencer, as the lowest common denominator of photography, will be the first to be rendered redundant by AI automation, which brings me hope that in time, social media can be brought back to what originally was: a place for people to talk to people.
We had all this back in the 1970s with “Robots and Computers will take all our jobs” scaremongering.
As factories & production lines started to use robots and CNC machines, CAD and digital imaging appeared, accounting software etc etc we were all going to lose our jobs and live a life of unemployed leisure.
Never happened.
I’m sure AI will play an important role in the future but like so many new fads it will settle into its niche and we will all be okay.
From all the jobs that will disappear, the jobs of models replaced by AI is probably the ones I care the least.
Two points:
- Companies can more easily manipulate us with marketing if they can just create the perfect model.
- The whole push towards diversity in advertising, particularly in body size and shape, is going to go out the window. Many people will no longer see themselves represented, which could make self esteem go down and the subsequent consequences of that.
