Despite bringing in over $1.8 billion in revenue in the 12 months ending in June 2023, Unity was nearly a billion dollars away from profitability during that same period, thanks in large part to a wave of expensive acquisitions.
🥴 brilliant decision makers at unity
Weta was an especially weird and expensive acquisition, since they’re not even in the same field.
The talk was that Unreal was starting to get used in the entertainment industry for real-time set effects and they had no way to compete in that space.
Wait, they acquired Weta? I thought it was just cooperation or something like that
Weta is researching and building (amongst other things) graphics processing technologies.
Being able to take cutting edge technologies from the film industry, optimising them and selling them as “click and go” solutions in Unity would be a huge win.
StageCraft is the only thing where there is even a small overlap between game tech and the film industry, and that one is using Unreal Engine. Other than that, the special effects used in movies render at minutes per frame, not frames per second as in games. There’s no technology suitable for Unity in that.
