Tony’s Chocolonely is a Dutch chocolate manufacturer and seller. Created in 2005, the company’s market share in the Netherlands was 18 percent in 2018.
In 2022, the Thomson Reuters Foundation awarded Tony’s Chocolonely the Stop Slavery Award in the category “Goods and Services Companies”. This award recognizes companies and organizations who have set a high standard for eradicating slavery, illegal child labor, and human trafficking from their supply chains.
Tony’s Chocolonely was ranked second on the 2023 Chocolate Scorecard, which rates chocolate companies according to their human rights and environmental credentials: traceability and transparency, living income for cocoa farmers, child labour (absence of), deforestation & climate, agroforestry, and agrochemical management.
And their chocolate is just so, so good.
Sold in the US too, if you’re also stuck here! Looks like Target and Safeway cary them. Going to try it…
EDIT: Actually, I recommend you don’t shop at Target in light of their anti-DEI “Bud Light u-turn”…
Interesting design, by the colours and font it actually looks American.
I’m now curious to try but it doesn’t seem to exist in Spain, sadly.
Maybe in your local bio/eco shop, since they’re made from ‘slaverly-free’ cacao they might be too expensive for a regular supermarket to make a profit on them.
In Austria they started selling in all big shops maybe like two years ago. At least that’s when I realized them. I love the chocolate and worth the price for me :-)
They have been doing really well here too. Their initial goal was to become ethical chocolate/cacao wholesalers but they knew they had no chance starting a purely b2b business. So aside from selling their own bars, but over time they grew and now sell to a lot of other brands including the no-brand stuff the supermarkets sell with their own logo (how do you call that? We call them house brands, but that makes no sense in English). They are getting a serious market share as sell, with an ever increasing bigger part from their b2b branch now. More here: https://www.tonysopenchain.com/
Those are also the colours of the US flag, the obnoxious font is very reminiscent of Texas hold’em salons, and let’s be honest Tony is not a Dutch name at all.
Look, I totally get it man, I’m just as propagandized as anybody else to just associate certain patterns to US products.
Have yet to try it myself. Very expensive in the UK, around £4 for a bar compared with £1.50 for a Dairy Milk. Obviously it’s more ethical and probably tastier, but still. Probably better if I eat less chocolate anyway.
Check out the price per gram, usually tonys are heavier than the alternative.
I always thought it was more expensive as well until i recently saw that the default ive been buying had less weight, so if you looked at price per kg it was actually pretty much the same.
Also i buy less choclate now but i prefer quality.
I really enjoy this chocolate, my only complaints are:
- It says not to chill it - I prefer cold chocolate
- The chocolate is not divided up equally, which for some reason annoys me…
It says not to chill it - I prefer cold chocolate
I tried, and they don’t actually come to take it away if you ignore that and chill it anyway. :)
The chocolate is not divided up equally, which for some reason annoys me.
This is intentional on their part, it’s to show that the profits in the chocolate industry are unequally divided.
It’s a good concept but it does feel like a forced gimmick a. I would really prefer some regularity in the pieces possibly that’s just a quirk of neurodivergence.
