If you get a message from someone you never matched with on Tinder, it’s not a glitch — it’s part of the app’s expensive new subscription plan that it teased earlier this year, which allows “power users” to send unsolicited messages to non-matches for the small fee of $499 per month.

That landscape, in fact, is largely populated by apps owned by Tinder’s parent company: as Bloomberg notes, Match Group Inc. not only owns the popular swiping app, but also Match.com, OKCupid, Hinge, and The League.

Match Group CEO Bernard Kim referred to Tinder’s subscriptions as “low-hanging fruit” meant to compete with other, pricier services, though that was before this $6,000-per-year tier dropped.

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If you want to rip off rich, desperate men, here’s how: just wait for a message from someone you haven’t matched with.

Catfishing just got so much easier

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Why pay $500 a month to get blocked? You can get ghosted for free already

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This thread is full of people laughing at people who would pay for this, but I actually kinda empathize.

I got REALLY lucky and met my now fiancee on a dating app. It took about 2 years of trying to meet her, and in that time ithink I had maybe 5-7 dates. ALL of those were on OKCupid, back when it let you message people without matching. I am not the most good looking person, but I could get a good first impression through a message.

Tinder though? It killed my self confidence when I used it. I never got a single date from tinder. It is designed tonot get you dates, unless you’re SUPER attractive, especially if you’re a man. A lot of it is that there are so many more men on dating apps than women, I know that objectively. But it SUCKS when you’re actively looking for a partner and swiping every single day to either never get matches or get matches who are bots.

For a lot of guys like me being able to get a good first message in feels like the only chance, and if you’re seriously looking and starting to feel desperate (and these apps are designed to make you feel desperate) then dropping $500 for a month of being able to get a shot may not actually seem crazy.

These apps have designed a “dating economy” around themselves that tells people that they are not attractive or a desirable partner if they aren’t getting matches, then deliberately tailored their algorithms to manipulate people into coming back every day for a chance to meet someone. It’s slot machines, but with romantic relationships, and it convinces people that dating is like gambling. And these apps want you to feel like they are the only way to date, and if you’re not “winning” and getting dates they make it clear that it’s YOUR fault, and if you drop a little money you’ll get some matches.

Yes, some creeps will pay for this to send dick pics, but I think most people who will pay forthis are actually desperate and convinced that it’s their only chance at getting a date. It’s disgusting these apps are allowed to do what they have done. And I say all of that as someone who won the damn slot machine jackpot and came out with a long term partner.

I personally think these apps are doing some serious harm to our society and need to be regulated but that’s a different discussion

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I never used dating apps in my life, so just a short question: Is Tinder only about looks? Or could you also be successful if you have a good job or house or something like that? Do people look at the profiles or do they select only from pictures?

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Many years ago™ OkCupid actually had a good system, before it revamped itself and got bought by Match (Tinder).

In the old version of the website, you could answer any amount of questions from a huge catalogue of sometimes very obscure and specific questions and look for people who had very similar (or very different) answers overall. You could chat freely with everyone and had the option to look just for (platonic) friends.

I had incredibly interesting discussions with people who were at the opposite spectrum of my answers. And I made a few acquaintances and two amazing friends who still are my friends today, one is even my roommate for 8 years now! I also found a group of white hackers and Linux enthusiasts for real life meetings and we still hang out occasionally.

Two other friends of mine looked for and found romantic partners there and they are both happily married to the partners they found via OkCupid back then.

It went all down the gutter when people used the “platonic friends” option to get into your pants.

And when OkCupid tried to make more cash by pushing into the sex/romance market more and copying dating apps.

I don’t think something like this would work anymore. Dating apps and the weird culture and thinking about a “sexual market” seem to have broken humans or something. This asinine idea is just another symptom.

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Genius product strategy indeed. However it sucks for the “victims” I guess who will now get messaged by people they did not match with.

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