BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
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People were objecting to the subscription, but they should have been objective to the locked features.
Why though, if it’s cheaper? Do you rather pay for features you don’t use or pay to remove features?
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everyone would use the features if available. It is more economic aka cheaper for bmw to just install the pricier heated seat in every car ibstead of adjusting to what the customer bought.
But instead of passing the economic gain to the customers, they arbitrarily lock it to maximize profit.
