I think anything that suits this movement including Zero Waste products, other B Corps. One of the influencers in this article is a “sustainable fashion” influencer. What the fuck is sustainable fashion? I’m being intentionally obtuse here, like obviously sustainable fashion (thrifting, repurposing, etc) is better than supporting the wasteful slave industry of fast fashion, but I can’t help but see an article like this and say… we’ve been here before, yet here we are. I am, also, one of these people too, reducing consumption, trying to be zero waste, no-buy, etc, I just have seen how capitalism makes even anti-capitalism a profit motive.