If a scientist group figured out that overexposition to ads decreases the efficiency (zoning out) you think the market would deflate?
ad agencies would start sell their ads as “non-tiring” or whether bullshit marketing term they come up with and nothing else would change.
Moneymen will gladly burn the entire planet down into slag if they though it could get them one more penny every month
market researchers have figured this out several decades ago
and no the market hasn’t deflated so there’s your answer
It’s a prisoner dilemma situation. It doesn’t matter how effective the ads are on an absolute scale, but a relative one. The aim is to get more facetime than your competition. Unfortunately, any company that opts out gets flattened.
Incidentally, this is why tobacco companies loved the ad ban (at least in the UK). It had long reached the point where they couldn’t encourage many people to smoke. They were advertising to cancel out the poaching of customers by other brands.
