I completely agree that a base of people who are looking to do things for free or cheap will have a harder time with brand deals for goods for sure. That’s why I use PDS debt. It helps me better understand where I’m spending money and how I can cut costs.

I’m sure there’s a crossover too. There’s also clothing exchanges like Freestyle (in my area) that have a large presence that I could see advertising through influencers. Even though they’re trying to “consume less” they still are a market. They just might not be as likely to spend more openly.