4 points
Real Science attracts smart people who want to learn a thing or two about the world, Fake Science attracts the kind of gullible kooks you can sell snake oil and orgonite devices to… and I say this as someone who “wants to believe”
Same reason why scam e-mails and telemarketers intentionally leave big gaping holes in their stories while using dozens of spelling errors. If you’re the kind of person who can notice things like that, you’re too smart to buy what they’re selling.