Part of me hopes we get something like the EU browser choice mandate out of this. First time you open Safari you pick your search engine from a list of major providers, and maybe the option to pick your own too.
I’m really curious, I can’t imagine many people choosing something other than google, but apparently google thinks enough people would to make it worth giving up almost 40% of their entire revenue.
Seems to me they’re mostly paying for the data they’re getting out of this, I can imagine they’d be making more money without the deal. Maybe slightly fewer users, but 40% more revenue.
I don’t think google fear Apple having to offer a choice to users. They fear Apple defaulting to Bing or something else.
While most people might choose google when presented with a choice, possibly more people are just going to keep the default settings when not presented with a choice.
