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This obsession with the length and weight of the film is such a bizarre marketing strategy.
Ya this feels really astroturfy. Are they bragging that the movie is really long?
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Movies are getting really long and I don’t know if I like it. I watched Across the Spider-verse recently which was I think 2.5 hours. To be fair it was a fantastic 2.5 hours, but every other movie in the theater was 2 hours plus and one was over 200 minutes long. Half of them were animated, which are usually on the short side and for good reason, because there’s never any real meat to the story (Spider-verse again being the exception). Sometimes you just want a relaxed 1 hour 20 minute story; not every film has to be this gigantic grand experience.
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