The new global study, in partnership with The Upwork Research Institute, interviewed 2,500 global C-suite executives, full-time employees and freelancers. Results show that the optimistic expectations about AI’s impact are not aligning with the reality faced by many employees. The study identifies a disconnect between the high expectations of managers and the actual experiences of employees using AI.
Despite 96% of C-suite executives expecting AI to boost productivity, the study reveals that, 77% of employees using AI say it has added to their workload and created challenges in achieving the expected productivity gains. Not only is AI increasing the workloads of full-time employees, it’s hampering productivity and contributing to employee burnout.
Video editing is not busy work. You’re excusing executives telling middle managers to put out inferior videos to save money.
You seem to think what I used to do was just cutting and pasting and had nothing to do with things like understanding film making techniques, the psychology of choosing and arranging certain shots, along with making do what you have when you don’t have enough to work with.
But they don’t care about that anymore because it costs money. Good luck getting an AI to do that as well as a human any time soon. They don’t care because they save money this way.
I’ve been editing video for 30 years, 25 professionally - narrative, advertising, live, etc. I know exactly what it entails. Rough cuts can be automated right now. They still need a fair amount of work to take them to the finish line, though who knows how long that’ll remain true. I’m more interested in training an AI editor on my particular editing style and choices than lamenting the death of a job description. I’ve already seen newscasts go from needing 9 people behind the camera to only 3 and the analog film industry transition to digital, putting LOTS of people out of a career. It’s been a long time since I was under the illusion that this wouldn’t happen to my occupation.
They still need a fair amount of work to take them to the finish line, though who knows how long that’ll remain true.
And I’m telling you that’s not what is happening anymore. They are just having middle managers do rough cuts and saying “good enough.” Have you seen the quality of advertising video these days?
