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To me, this seems like a big misstep for Apple. Granted I’m no fanboy, but I’ve appreciated Apple’s design and products over the last few decades. This to me just seems half baked. And that’s not something I expected from Apple’s hardware. I personally don’t think I’ll ever wear a computer on my face for more than 30 minutes at a time. Even if the weight goes down dramatically, it’s just not a convenient experience. The last thing I need with my technology is more inconvenience.

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Apple products were never really ergonomic, so having over half a kilo dragging down your face seems to be a normal continuation of their design language. The battery on a cable however and the outside-facing screen seem like obvious bad design decisions that just contribute to the unpleasant weight distribution.

And it tries to sell a VR device as an AR device without any real killer use case other than integrating it nicely into their other products. Alone from the tech it’s impressive. Their new R1 and M2 chips do great work and the price reflects how much effort was put into it. But that alone doesn’t sell the device.

Even the positive reviews were mixed and pointed out grave flaws.

In my opinion, for this to take off it actually needs to provide significant advantages for people to accept wearing a comfortable sensor suite plus computer on their head in front of their eyes. We haven’t seen any of this yet… from any product in the space.

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