This is the classic tactic of make a product free and run it at a loss until you have full market share then you can extort users for whatever.
Or as Cory Doctorow calls it - “Enshittification”. They’re now in the second stage - open the gates for other companies to market to Discord users:
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two sided market,” where a platform sits between buyers and sellers, holding each hostage to the other, raking off an ever-larger share of the value that passes between them.
